The biggest source of philanthropic support for nonprofits is giving from individual donors. However, the recent decline in giving among small- and medium-gift givers means that major donors are becoming increasingly important to nonprofits.

The Center for Effective Philanthropy (CEP) surveyed its Grantee Voice panel of more than 600 nonprofit leaders across the country to learn what support nonprofits receive from major donors, what major donors can do to support nonprofits better, and how nonprofits’ relationships with major donors differ from their relationships with staffed foundations.