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Scale:

Guidelines exceeded – 4

Guidelines met – 3

Guidelines somewhat met – 2

Incomplete; information not available - 1

Criteria

• DESCRIPTION: Business idea is clearly conveyed.
  Team provided detailed description of problem, need for solution, and their value proposition.
• MARKET POTENTIAL: Target market and consumer demographics well defined.
  Team articulated who their early adopters are, size of potential market and demonstrated that there’s a viable opportunity.
• COMPETITIVE ANALYSIS: Demonstrated knowledge of industry landscape.
  Team provided comprehensive understanding of what is currently available on the market and what competitive/unique advantages their venture provides.
• MARKETING PLAN: Clearly conveyed viable marketing strategy.
  Team outlined plan to get, keep and grow customers.
• FINANCIAL PLAN: Startup and scaling costs are reasonable.
  Team presented realistic startup costs and income projections.
• OVERALL: Executive summary provides a concise and thorough overview.

Additional Criteria:

• Is there a viable investment opportunity? Yes or No
• In the event of a tie, should this team move on to the Semi-Final round? Yes or No

Comments for teams

Reminder: These are undergraduate students, many who are not pursuing business or finance degrees. Please provide “lovingly critical” and constructive feedback designed to help students develop their ideas.